Vans opened the first brand showcase store in Asia located at the center of Gangnam, Seoul. The 3,000+ sq. foot retail floor space, includes various brand experience zones, two floors of product displays ranging from footwear to apparel and accessories for men and women, and areas dedicated to skate, surf and snow.
The Vans brand showcase store combines brand experience and storytelling - a wall of vintage speakers and TV’s designed by Berlin-based sound sculpture artist Benoit Maubrey, is installed at the first level of the store. The vintage speakers sourced from archives and junk piles from the 1960’s to the 1990’s, are wired into a full DJ console offering both CDDJs and vinyl decks. Adjacent to the speaker wall is a live radio space enabling artists and musicians to gather and share their music and creativity to customers.