adidas began working with the ocean activists at Parley to transform marine pollution into a high-performance fabric, commencing the process of omitting virgin plastic from their product offerings. To tell the story of this unique collaboration, which combines technological innovation with environmental awareness, Starch was called upon to conceptualize, design, and build a retail activation. The activation showcased the adidas X Parley products in Times Square within the main entrance of Foot Locker’s New York flagship store. This created an environment that promoted sustainability while featuring product from the adidas X Parley collaboration.
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