adidas came to Starch with a request to revamp their brand’s approach to the 8-12-year-old consumer, the Young Creator. Recognizing the key to building brand loyalty early on, this valuable, largely neglected consumer segment needed consistent strategy and a campaign that differed from mainstream adidas messaging. Starch built a brand book outlining unique messaging that spanned all categories inside adidas, uniting under the banner “Create Every You.”
As part of a creative refresh for Q4, we developed a full brand book for the Young Creator “Create Every You” campaign that included brand narrative, creative direction and campaign toolkit assets for execution. We did a photoshoot and produced brand assets for key retailers including key visuals, digital ads, social assets, apparel bays, and windows.