Drawing from the plot of Toy Story 4, we created an adidas’ take on the classic carnival. The “Neo-Fair” concept brought together adidas’ design language, neon, sport-themed activities, and the color themes and graphics of Toy Story. We created a selfie moment with funhouse mirrors, while graphic neon pedestals in the background connected each character to its collaboration shoe.
The in-store launch zone was positioned in a strategic, high visibility location for Foot Locker guests and busy Hollywood Boulevard pedestrians.